The Benefits:
When a customer is thinking of spending several thousand pounds on a new kitchen they are likely to want to take a look around at what is available. When it comes to kitchen photography, conventional photography can only show a small portion or detail. 360 VR photographs allow more interaction allowing potential customers to take a look around giving them an experience that can only be bettered by physically being in the kitchen.
This has the added benefit that your "virtual" showroom can be as large as you like. By adding photography on your website for 20 installations, you provide customers with huge choice whereas a real showroom displaying 20 kitchens would be prohibitively expensive.
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